Screenplay.com Forums

hey all,

i'm reading up the imdb Cloverfield faq, which has a bunch of links at the bottom, including some viral marketing stuff, like these; which are the MySpace blogs of the fictional characters :

http://www.myspace.com/robbyhawkins
http://www.myspace.com/beth_mcintyre
http://www.myspace.com/marlenadiamond

this is cool! I've always fantasized about getting a book published and doing viral stuff like this just for the fun of it!

i wonder how does dramatica explain storyweaving of this fashion - where the blogs depict characterization before the fact; i.e. before the events in the movie, Cloverfield, occur?

ok,

so this is kinda answering my own question here.

http://marketingpr.suite101.com/article ... otion_tool

It's interesting how we can summarise the whole article into three simple words : the Grand Argument Story

But, I'm guessing we'd all love to get some input from Chris too?

I know. Cloverfield wasn't even very good, but audiences were left in the dark as to what the plot was. The marketing campaign was pretty brilliant. Will we be saturated by this form of advertising from this point on?