Viral marketing example - Cloverfield

Where do ideas come from? How do you brainstorm or find new seeds to develop? Having trouble staying motivated or overcoming obstacles in your path? Share tricks and tips for finding new stories to tell and getting them on the page!
dietelco
Published Writer
Posts: 43
Joined: May 09, 2008 12:21 am

Viral marketing example - Cloverfield

Postby dietelco » Jun 22, 2009 10:08 pm

hey all,

i'm reading up the imdb Cloverfield faq, which has a bunch of links at the bottom, including some viral marketing stuff, like these; which are the MySpace blogs of the fictional characters :

http://www.myspace.com/robbyhawkins
http://www.myspace.com/beth_mcintyre
http://www.myspace.com/marlenadiamond

this is cool! I've always fantasized about getting a book published and doing viral stuff like this just for the fun of it!

i wonder how does dramatica explain storyweaving of this fashion - where the blogs depict characterization before the fact; i.e. before the events in the movie, Cloverfield, occur?

dietelco
Published Writer
Posts: 43
Joined: May 09, 2008 12:21 am

Re: Viral marketing example - Cloverfield

Postby dietelco » Jun 22, 2009 11:02 pm

ok,

so this is kinda answering my own question here.

http://marketingpr.suite101.com/article ... otion_tool

It's interesting how we can summarise the whole article into three simple words : the Grand Argument Story

But, I'm guessing we'd all love to get some input from Chris too? :mrgreen:

Shawna

Re: Viral marketing example - Cloverfield

Postby Shawna » Jul 17, 2009 6:28 am

I know. Cloverfield wasn't even very good, but audiences were left in the dark as to what the plot was. The marketing campaign was pretty brilliant. Will we be saturated by this form of advertising from this point on?


Return to “Inspiration and Motivation”

Who is online

Users browsing this forum: No registered users and 3 guests